Trade Show Promotions

There is one way to get in front of your target market big time and that is at a trade show. There are thousands of different ways to do a give away at trade show events…but what you want to really do is convert that lookey loo dude into a prospective customer.
There are many different types of trade show promotions that will fit any size and any type of company you can not only find the right one for you….but you will never again dread the 3 day trade show because you won’t be bored with the long line waiting for their chance at the big prize.

What Is Promotional Insurance ?

Promotion Insurance gives businesses or individuals the ability to give away prizes without risk. Big corporations run promotion campaigns all the time to build brand loyalty, generate leads and increase sales. With promotion insurance you can do the same for your business even if you’re a little fish in a big pond.

Promotion insurance is similar in a way to car or home insurance. See more about Promotion Insurance here.
The more I see how small business can compete with our larger competition using promotional risk insurance the more I know it should be part of every business's marketing strategy.

Just think about your small flower shop, or retail store giving away huge prizes like cars, boats, houses, or big cash prizes. Now think about the way with the registration for that prize that you now have a list to mail or e-mail those customers with your weekly or holiday specials. You can make it easier for them to buy from you.... or you can even take their order online...maybe they didn't realize you had an online shop. Whatever the case you are a winner in the business world when you use promotional insurance.

B2B Promotional Marketing Helps Capture Leads

Why do people sign up to offers on the internet? The payoff …it must be great for them to sign up to your list. They already know from experience that they are going to be placed on an e-mail list and someone is going to send them something. You will find it amazingly simple however to capture leads using promotional marketing.
Most people want a chance at a million dollars or trips to exotic destinations or the chance at winning cars, boats, jewels or whatever your target market would find most appealing.
The great thing about using a Promotional Marketing Company to help you design your lead capture campaign is that you won't have to foot the whole bill on that promotion. Depending on what type of promotion you are looking for… capture leads and have unparalleled return on your advertising dollars for only a few hundred of yours.
Not only will you capture leads and …the participants will want to open e-mail from you (one survey shows over 1000% increase in opened e-mail) to check it out…but you will be capturing targeted leads from people that already have taken action.

Engaging Consumer Response Through Marketing Promotions

The downturn of the US economy is proving to be a challenge for brand marketers who have taken the conservative route. Differentiation of brand requires more than just the conservative strategy in a recession. Consumers have a saturated market to choose from and are negotiating with less money. Whether you are a retail marketer, promoting wholesale products and services, or running a multi brand advertising, marketing, and promotions campaign, you will find increased consumer response with the inclusion of marketing promotions with large prize and cash giveaways. Consumers are responding and choosing brands which offer benefits of promotional giveaways and chances to win, through promotional risk coverage. B2B Marketing, Consumer Marketing, and Corporate Brand Managers are including promotional risk in marketing and promotions campaigns to build consumer loyalty and increase sales.

Engage Customers and see marketing work in the most strategic campaigns through promotions, promotional incentives, and promotional risk coverage to achieve lead generation, increased traffic, and consumer loyalty for both business to business and business to consumer marketing. These large prize giveaways with contingent and guaranteed prize offering combinations, conditional rebate offers, games of skill and games of chance are proving successful and providing the best avenues to directly market products and services.

This blog offers the best avenues to find the most cost effective promotions with case studies and promotional business examples of applications including promotional risk coverage. Read on and profit by taking promotional risk.